Collection Of Personal Information
Sterling collects personal information when you fill out an online form that is submitted to Sterling via a Sterling Website, including, but not limited to, those forms requesting information about Sterling or any of our properties, online applications, or requests for someone at Sterling to contact you. The submission forms require you to provide contact information (such as name and e-mail address), and in some cases ask for other optional information (such as your phone number, home address and contact preferences). Application forms may also request information about your past and present housing, employment and financial information and information about references.
Some Site features are available only to registered users, such as our Resident Sections and bulletin boards. When you register we collect your name and contact information as well as other optional information such as payment card or account information if you choose to provide it. Registration requires that you choose a user name and password to be used to access these features.
We may collect location information from users who have authorized us to do so. We may also obtain information about registered users’ use of the Sterling Web sites and information from third parties such as consumer reporting agencies and data aggregators.
Use And Disclosure Of Personal Information
Sterling uses the information you provide us for our general commercial purposes, such as to send you information about our company, our properties or our affiliates, as well as to contact you when necessary. You may opt-out of receiving future promotional mailings or e-mails in accordance with the “Opt-Out” section below. We may use information about you to better understand our tenants, to display content relevant to your interests or preferences and to facilitate your transactions with us. We may use aggregated information that is not personally identifiable to improve our site, our marketing outreach and our rental communities. We may use your location information to provide information that is relevant to your location, such as promotional offers from our partners or information about our properties.
Sterling employs other companies and individuals to perform functions on our behalf (e.g., processing transactions that you have requested, creating and maintaining the Sterling Web sites, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance and providing customer service) (“Agents”). Our Agents will have access to personally identifiable information solely to perform their functions and provide their services to Sterling, and for no other purpose.
As Sterling continues to develop our business, Sterling may sell or buy assets. In such transactions, customer information generally is one of the transferred business assets. Thus, if Sterling or a subsidiary Sterling controls, sells substantially all of its assets, or is acquired by another entity, customer information may be one of the transferred assets and you agree that you consent to such transfer.
Protection of Sterling and Others
Collection, Use, And Disclosure Of Non-Personal Information
“Non-Personal Information” contains nothing that could identify you personally. Sterling may collect such Non-Personal Information, such as device type and identification, demographic and profile data, through the Sterling Web sites. Sterling may aggregate Non-Personal Information and share it with our affiliated companies and other third parties.
Sterling uses physical, logical, and procedural security measures to protect the information you provide to Sterling, but the information you provide us by email is not secured. However, while Sterling uses commercially reasonable steps to protect the personal information you provide to Sterling from unauthorized access, use or disclosure, you accept that no Internet data transmission can be guaranteed to be secure from access by unintended recipients. You also play a role in protecting your information. Please safeguard any username and password you submit and do not share them with others. Any action taken while securely logged into your account will be considered authorized by you.
Accuracy And Retention
If you have created an account with us you are required to keep your information accurate and up to date. You are entitled to request access to and correction of all personal data you provide to Sterling, or to remove your name from Sterling’s contact list at any time by contacting us. If you choose to purchase a plot, building unit or other item via a Sterling Web site, you will be required to provide Sterling with your credit card or other form of payment and billing information as part of the transaction.
In order to opt-out of future promotional e-mails on a given topic, you should click on the UNSUBSCRIBE link that is available at the bottom of each message. This will halt future promotional communications for that specific function. Sterling will process your opt-out request promptly, but it may take up to two weeks for the request to be processed through our systems and you may receive communications from Sterling during that period. To re-subscribe, you may return to the relevant Web site and resubmit the request form. For Owners or Residents, you may modify your e-mail preferences through the Profile section of the Resident Section. While you may opt-out of promotional e-mails, we will still be permitted to send you e-mails about our transactions with you.
Sterling uses your Internet protocol (IP) address or mobile device identification number (MDID) to help diagnose problems with our server, as well as to administer the Sterling Web sites. Your IP address or MDID is used to help identify you and to gather broad demographic information. Sterling may use your IP address or MDID to help protect ourselves and our partners from fraud. For system administration purposes, Sterling also logs IP and MDID server addresses and catalogues traffic patterns through the Sterling Web sites. However, Sterling does not link this information to users’ personal information.
We may utilize third parties to perform analytic services for us. For instance we may use Google Analytics to analyze usage patterns of Sterling Web sites. Google Analytics generates a cookie to capture information about your use of the site which Google uses to compile reports on website activity for us and to provide other Sterling services. Google may use a portion of your IP address to identify their cookie, but this will not be associated with any other data held by Google.
You have the option to accept or disable cookies at any time through your Web browser. Visit the “help” portion of your toolbar for more information. Your decision to accept or reject a Sterling cookie will not affect your ability to access the Sterling Web site, however, the site may not function as intended if a cookie is rejected. Our sites’ cookies are not linked to any personally identifiable information. Sterling does not use technology that responds to “do-not-track” signals from your web browser.
In addition to using cookies, Sterling uses Google AdWords remarketing service to advertise on third party websites to previous visitors to our site. We may also permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our site or a user’s online activities over time and across different websites. These companies may deliver ads that might also place cookies and otherwise track user behavior. These companies may deliver ads that might also place cookies and otherwise track user behavior. If you would like to opt out of retargeted advertising from Sterling that occurs when visiting third party sites, please visit Network Advertising.org to learn about your options.
This Website may contain links to other websites that are operated or owned by third parties. Please note that when you click on one of these links, you are navigating to another website. Sterling encourages you to read the privacy statements of these linked sites as their privacy policies may differ from ours. Sterling is not responsible or liable for the privacy practices or the content of these third-party websites, and you use them at your own risk.
Modification And Notification Of Changes
Sterling does not intend to collect personally identifiable information from anyone under the age of eighteen (18). If you are under eighteen, please ask your parents to use the Sterling Web sites. Please do not submit any personal information or details if you are under the age of eighteen.